-
Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
software marketing consulting:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
-
Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
software marketing consulting:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
software marketing consulting:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01
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Abstract:
In April Ross Systems, Inc., a supplier of enterprise systems, announced financial results for its third quarter of fiscal
2000. In May Ross Systems’ announced its Chairman and CEO, Dennis Vohs will retire as CEO at the end of the company’s fiscal
year on June 30, 2000. (...)
Excerpt related to
software marketing consulting:
In April Ross Systems, Inc., a supplier of enterprise systems, announced financial results for its third quarter of fiscal
2000. In May Ross Syste...
Published:
2000-06-13
-
Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
software marketing consulting:
... is co-founder of Messages that Matter, a consulting firm that ... Lawson
has held strategic marketing positions with several B2B software companies including ...
Published:
2004-09-18
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Abstract:
Information errors are costing retailers and manufacturers a lot of money. Studies show that billions of dollars are wasted
because of invoice errors caused by bad data. Most agree that eliminating product information errors will save money, but
many of those same believers are not rushing to solve the p (...)
Excerpt related to
software marketing consulting:
... Bob Gallagher is the president of RW Gallagher & Associates LLC, a strategic marketing
consulting firm specializing in technology-related businesses. ...
Published:
2005-05-23
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
software marketing consulting:
... Matter (www.messagesthatmatter.com), a consulting firm that ... Lawson
has held strategic marketing positions with several B2B software companies, including ...
Published:
2005-12-02
-
Abstract:
Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management
(PLM), and enterprise publishing. Each of these product categories includes the management of product information, but each
uses product information for a different operation (...)
Excerpt related to
software marketing consulting:
Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management
(PLM), and ente...
Published:
2005-03-28
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
software marketing consulting:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
This article explores how the proof of concept (POC) fits into the software selection process, when a POC should be undertaken,
structural variables, and the advantages and disadvantages of the POC from the client and value-added reseller point of view. (...)
Excerpt related to
software marketing consulting:
This article explores how the proof of concept (POC) fits into the software selection process, when a POC should be undertaken,
structural variabl...
Published:
2004-07-12
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Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
software marketing consulting:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
-
Abstract:
Active Software, Inc., a provider of enterprise application integration software products, today announced the ActiveWorks™
Application Transaction Coordinator (ATC) to ensure the transactional integrity of end-to end business processes across systems,
both within and outside the corporate firewall. (...)
Excerpt related to
software marketing consulting:
Active Software, Inc., a provider of enterprise application integration software products, today announced the ActiveWorks™
Application Transactio...
Published:
2000-06-01
-
Abstract:
Over the last year, Ardent Software (NASDAQ: ARDT) has announced a number of initiatives to strengthen their DataStage data
warehousing product, most recently a partnership with NEON Systems (NASDAQ: NESY), a provider of OS/390-MVS mainframe access
through their NEON Shadow Direct middleware. On October (...)
Excerpt related to
software marketing consulting:
... Customers should question whether Ardent is modifying their software to optimize NEON
access to DB2, or simply forming a consulting/marketing alliance. ...
Published:
1999-10-19
-
Abstract:
Andersen Consulting has announced plans to deploy $1 billion of its privately-held wealth for the purpose of providing venture
capital to Internet start-ups. (...)
Excerpt related to
software marketing consulting:
Andersen Consulting has announced plans to deploy $1 billion of its privately-held wealth for the purpose of providing venture
capital to Internet...
Published:
1999-12-15
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Abstract:
AccountMate Software has been a player in the middle market for over twenty years. In the past several years it has been
acquired by several global companies. Recently AccountMate's management has purchased the company and once again it is independent
and able to chart its own course. (...)
Excerpt related to
software marketing consulting:
... team is focused on marketing several critical ... CRM (Customer Support):
AppFinity Software, San Francisco ... CRM (GoldMine Link): Figtree Consulting,
Inc., Morris ...
Published:
2005-01-20
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Abstract:
Many companies are looking to outsource development and maintenance of their application software. Common reasons that companies
outsource application software are to reduce their costs, improve quality, obtain flexible staffing levels, and obtain improved
service and support so they can focus on their c (...)
Excerpt related to
software marketing consulting:
The Many Flavors of Application Software Outsourcing. ... Many other companies chose to
modify their existing software to handle the Y2K requirements. ...
Published:
2004-09-29
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Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
software marketing consulting:
... Professional services , Enterprise Marketing Management (EMM) Software
Evaluation Report. Accounting; Legal; Management consulting; Advertising and Public ...
Published:
-
Abstract:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty years. Vision a leading product in the professional services automation market and has taken significant
strides to maintain this market leading position. (...)
Excerpt related to
software marketing consulting:
Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations
for the past twenty ye...
Published:
2005-09-27
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Abstract:
Lawson is sticking to its focus on selected vertical markets, but going forward the tenets of that focus will likely be more
finely tuned. Namely, the vendor has lately accelerated development, in part through a number of appetizing acquisitions,
of its traditional vertical functionality to ensure contin (...)
Excerpt related to
software marketing consulting:
Lawson is sticking to its focus on selected vertical markets, but going forward the tenets of that focus will likely be more
finely tuned. Namely,...
Published:
2003-11-07
-
Abstract:
Application vendors are focusing on their install base as their primary source of revenue while cutting costs to provide
profitability. Most vendors will tell you that they are both new account and customer oriented, and some have struck this
balance. But the vast majority have been worshipping at the (...)
Excerpt related to
software marketing consulting:
Application vendors are focusing on their install base as their primary source of revenue while cutting costs to provide profitability.
Most vend...
Published:
2003-05-09