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Abstract:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firms in this industry have been forced to expand and reorganize their offerings around the customer rather than
around products. This makes a perfect case for (...)
Excerpt related to
crm brand for consulting:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firm...
Published:
2000-11-02
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
crm brand for consulting:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
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Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm brand for consulting:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
crm brand for consulting:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm brand for consulting:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
Vignette is IBM's latest partner. This global strategic alliance promises to boost revenue for both parties. The verdict
is still out on the impact to future software development. (...)
Excerpt related to
crm brand for consulting:
Vignette is IBM's latest partner. This global strategic alliance promises to boost revenue for both parties. The verdict
is still out on the imp...
Published:
2000-08-31
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Abstract:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business
and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their
most profitable customers. (...)
Excerpt related to
crm brand for consulting:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business
and the all-important ...
Published:
2004-11-25
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Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
crm brand for consulting:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges
PeopleSoft now faces in today’s cutthroat competi (...)
Excerpt related to
crm brand for consulting:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet pl...
Published:
2001-06-06
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Abstract:
PeopleSoft is seeking to make bigger strides in the CRM, SCM and B2B software markets with its recent spate of product releases.
While Wall Street praises the vendor’s new product initiatives and its strong first quarter results and optimism for the future,
its direct competitors are far from feeling (...)
Excerpt related to
crm brand for consulting:
PeopleSoft is seeking to make bigger strides in the CRM, SCM and B2B software markets with its recent spate of product releases.
While Wall Stree...
Published:
2001-06-26
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Abstract:
PeopleSoft, once a high flyer owing to its congenial culture and slick ERP product, has invested two years and over a half
billion dollars to develop a number of new, Internet-based enterprise applications that have apparently propelled it back
on the enterprise applications top chart. It has now emerged (...)
Excerpt related to
crm brand for consulting:
PeopleSoft, once a high flyer owing to its congenial culture and slick ERP product, has invested two years and over a half
billion dollars to deve...
Published:
2001-06-05
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm brand for consulting:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be a concern that is aggravated rather than alleviated by the acquisition. (...)
Excerpt related to
crm brand for consulting:
IBM still needs to convince users that it is nimble enough to handle the smaller projects prevalent in today’s cost-conscious
market, which may be...
Published:
2002-08-28
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Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
crm brand for consulting:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
-
Excerpt related to
crm brand for consulting:
... VAR’s can also improve consulting bandwidth constraints in that regard. ...
Oracle CRM On-Demand and Microsoft Dynamics CRM On-Demand ... Improving
Brand Awareness. ...
Published:
2008-05-16
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Abstract:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant and Time-Bound.
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer
experiences to differentiate themselves from the (...)
Excerpt related to
crm brand for consulting:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant
and Time-Bound. With product lif...
Published:
2010-03-11
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Abstract:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a beneficiary in every way. (...)
Excerpt related to
crm brand for consulting:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a benefic...
Published:
2003-08-30
-
Excerpt related to
crm brand for consulting:
... the Webcast (mentioned in Part IIa and Part IIb), Scio Consulting International gave
... its entire portfolio of applications (sure, there is Oracle CRM On Demand ...
Published:
2009-06-09
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Abstract:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM product. Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is
determined to establish a CRM “kingdom” based on Consona (...)
Excerpt related to
crm brand for consulting:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM produc...
Published:
2010-02-05
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm brand for consulting:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15