-
Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
crm brand for business management:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
-
Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
crm brand for business management:
... accelerate time to market and improve business process efficiency ...
But CRM often falls short in exploiting the ... content associated with product and brand
marketing ...
Published:
2010-03-11
-
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Excerpt related to
crm brand for business management:
... in Action: Promoting Brand Image, Increasing ... Agility & Improving
Business Performance</strong ... Topics: Customer Relationship Management
(CRM), Channel Management ...
Published:
2011-03-01
-
Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
crm brand for business management:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
-
Abstract:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Excerpt related to
crm brand for business management:
... Learn about customer relationship management (CRM) applications that
can help align your organization to increase marketing success. ...
Published:
2010-09-01
-
Abstract:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will not easily be overlooked. (...)
Excerpt related to
crm brand for business management:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will no...
Published:
2002-07-29
-
Abstract:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy
mosaic (...)
Excerpt related to
crm brand for business management:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has...
Published:
2002-08-15
-
Abstract:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business
and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their
most profitable customers. (...)
Excerpt related to
crm brand for business management:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business
and the all-important ...
Published:
2004-11-25
-
Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
crm brand for business management:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Excerpt related to
crm brand for business management:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Published:
2002-08-16
-
Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
crm brand for business management:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
-
Abstract:
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining
customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments
is a valuable strategy. Read about how t (...)
Excerpt related to
crm brand for business management:
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve
Customer Retention. Source: SAP. Document ...
Published:
2011-03-14
-
Abstract:
SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are
looking for support from incumbent vendors, with intimate knowledge of their vertical and business processes, ample local
resources, and the commitment to support them both off- and o (...)
Excerpt related to
crm brand for business management:
SAP seems to have grasped that the key to success in the SMB market is brand awareness and an apt product, since SMBs are
looking for support from...
Published:
2004-05-10
-
Abstract:
CRM Success for Fast Growing Companies: What Every Small and Midsized Business Needs to Know. Get Solutions and Other Documents
to Delineate Your Tender In Relation To CRM Success for Fast Growing Companies. When creating a seamless value chain, it is
essential to focus on the customer. However, informati (...)
Excerpt related to
crm brand for business management:
CRM Success for Fast Growing Companies: What Every Small and Midsized Business Needs to Know. Get Solutions and Other Documents
to Delineate Your T...
Published:
2010-03-11
-
Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
crm brand for business management:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
-
Excerpt related to
crm brand for business management:
... the company’s Virtual Product Management (VPM) engine ... the launch
of the aforementioned 3DSwYM brand and the ... vendor has become the Social Business
Apps thought ...
Published:
2012-03-01
-
Abstract:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Excerpt related to
crm brand for business management:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Published:
2000-11-06
-
Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
crm brand for business management:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
-
Abstract:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market
segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution
vendors to attract the SMB decision makers and whether t (...)
Excerpt related to
crm brand for business management:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment
extensively. Th...
Published:
2003-06-30
-
Abstract:
J.D. Edwards believes in the possibilities (both in terms of technology and sell-ability) of Collaborative Commerce. How
far have they gotten in that vision? Are they a good bet if you also have visions of C-Commerce dancing in your head? (...)
Excerpt related to
crm brand for business management:
JD Edwards believes in the possibilities (both in terms of technology and sell-ability) of Collaborative Commerce. How far
have they gotten in ...
Published:
2001-09-18